To provide quality services towards a vibrant city :-

Customer service responsibility

Forging stronger community spirit

Towards continuous quality and productivity

Increase revenue

Public accountability

Establishing strategic alliance with stakeholders

Organisational development

To create lasting social, cultural and economic opportunities for all future generations :-

Regional centre of education

Spiritually balanced society

Facilitate economic opportunities

Beauty in ethnic diversity/richness in cultural heritage

Events and festivals

Addressing urban poverty

Facilitating/providing equal opportunities

Socially integrated development